4th Nov - 30 Dec 2014
Paddington Bear is finally here in London! Visitors will be able to follow in the furry footsteps of the world’s favourite Peruvian explorer visiting locations across the capital from as far west as Heathrow through to the O2 in the east, taking in some of London’s key cultural and landmark hotspots such as The Royal Opera House, Museum of London, Horse Guards Parade, the Museum of Childhood, Selfridges and, of course, Paddington Station.
Paddington’s origins date back almost sixty years to when his creator, Michael Bond, bought a small bear from Selfridges on Christmas Eve 1956, as a present for his wife, and named him after the nearest railway station to which they lived.
Selfridges is the Trail’s retail partner and will be selling a selection of statue miniatures from a dedicated Paddington concept store which has been created especially to celebrate the historic link between the store and the famous bear.
In Michael Bond’s original tales, the young bear finds himself alone in a big and unfamiliar city. Taken in by the Brown family, he finds a warm welcome and a safe place to stay and sets out to discover more about his adopted city. Due for release in UK cinemas on 28 November 2014, the big screen debut of PADDINGTON will showcase many of the trail locations in the capital, including his first port of entry – Paddington station.
London based design company 3DEye has helped to create the three foot six inch tall statues. There will be 50 Paddington Bears around London, which will be auctioned online by Christie’s from 10 December to raise vital funds for the NSPCC and its ChildLine service, helping to ensure that children and young people have someone to turn to in times of need in the same way as Mr and Mrs Brown were there for Paddington.
Bears revealed included David Beckham’s ‘Golden Paws’, Emma Watson’s ‘Flutterby’, Benedict Cumberbatch’s ‘Sherlock Bear’, Peter Capaldi’s ‘Paddington Who?’, Stephen Fry’s ‘Paddington is GREAT’, Nicole Kidman’s ‘Blush’ and the Mayor of London Boris Johnson’s ‘The Bear of London’.
Peter Wanless, CEO of the NSPCC said: “It’s so exciting to see the capital being taken over by this famous duffle coat wearing bear, and I hope that Londoners and visitors to the capital alike will enjoy exploring The Paddington Trail over the coming weeks. In the Paddington stories, Aunt Lucy implored Londoners to ‘please look after this bear’ and we’ll be giving people the chance to do just that when the statues are auctioned off later in the year in support of our ChildLine service.”
There will be five trails around London, to have a look click here.